A single entry point, comprehensive platform for the management of compliance/clearance, linking metadata to verification and reconciliation outputs. It creates unique advertiser codes and removes duplication and ambiguity. Used by nearly 5,000 people in 2,300 companies.
In tv advertising, always increasing speed and efficiency is of paramount importance.
In this context, the French unique ID system ‘PubID-arpp.tv’ proved essential. It allows all users to gain speed, efficiency and first and foremost safety in seamless metadata exchanges.
This advanced platform was designed for the industry and thus brings the benefits of traceability and data consistency to all players in the ecosystem while being evolutive.
PubID-arpp.tv has increased operational efficiency and is cost efficient for all users.
Marie-Pierre Bordet, Vice-Président & General Manager, AACC